{"id":11,"date":"2023-08-12T03:18:33","date_gmt":"2023-08-12T03:18:33","guid":{"rendered":"http:\/\/retronetwork.net\/subsites\/wow\/?p=11"},"modified":"2023-11-09T21:14:49","modified_gmt":"2023-11-09T21:14:49","slug":"new-series-idiots-of-design-episode-1-supermarket-madness-2","status":"publish","type":"post","link":"http:\/\/retronetwork.net\/subsites\/wow\/2023\/08\/12\/new-series-idiots-of-design-episode-1-supermarket-madness-2\/","title":{"rendered":"[NEW SERIES] Idiots of design Episode 1 supermarket madness"},"content":{"rendered":"<p>Welcome to The &#8221;Wow&#8221; Effect&#8217;s sub series of posts called. Idiots of design where we look at the absolute garbage designs<\/p>\n<p>From bad rebrands to failed new designs this series covers it all<\/p>\n<p>To kick off this series we are looking at 3 supermarket design fails Starting off with&#8230;<\/p>\n<p>#3 SunRype juice new look 2023<\/p>\n<p>to start things off this fail is pretty recently and it affects me directly because I buy their apple juice daily <\/p>\n<p>SunRype or under the company name Sun-Rype Products Ltd. was founded in 1946 in Kelowna British Columbia Canada!<\/p>\n<p>their logo used to look like this<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Sunrype-PC-logo-H-800x400-1.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"124\" alt=\"SunRype old Logo\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Sunrype-PC-logo-H-800x400-1_thumb.jpg\" width=\"244\" border=\"0\" \/><\/a> <\/p>\n<p>pretty good but if you want to go way back their logo was this!<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/index.jpg\"><img loading=\"lazy\" style=\"border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px\" height=\"152\" alt=\"Original SunRype Logo\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/index_thumb.jpg\" width=\"244\" border=\"0\" \/><\/a> <\/p>\n<p>kinda looks like the old Days inn Logo<\/p>\n<p>but anyway their Juice box design was this<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/00057961100225.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"244\" alt=\"Old Sunrype Apple juice design\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/00057961100225_thumb.jpg\" width=\"244\" border=\"0\" \/><\/a> <\/p>\n<p>this takes me back \ud83d\ude42<\/p>\n<p>well in 2023 they got a new look and this was the result<\/p>\n<p>Before.<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Sunrype-PC-logo-H-800x400-1-1.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"124\" alt=\"Sunrype-PC-logo-H-800x400-1\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Sunrype-PC-logo-H-800x400-1_thumb-1.jpg\" width=\"244\" border=\"0\" \/><\/a>&#160;<\/p>\n<p>After. <\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/logo.png\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"174\" alt=\"New 2023 SunRype Logo\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/logo_thumb.png\" width=\"295\" border=\"0\" \/><\/a> <\/p>\n<p>Not much change to the SunRype logo so they get a gold star by me!<\/p>\n<p>BUT the juice box redesign is what really got a design fail<\/p>\n<p>it went from this.<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Thumbnail_AppleNFC.png\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"244\" alt=\"Old Apple Juice design\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Thumbnail_AppleNFC_thumb.png\" width=\"244\" border=\"0\" \/><\/a> <\/p>\n<p>To this.<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/EN_057961000228_7166.png\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"244\" alt=\"New Apple Juice design\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/EN_057961000228_7166_thumb.png\" width=\"244\" border=\"0\" \/><\/a> <\/p>\n<p>this is bad but not ugly as the later fails on this list. So I will give it a 3 out of 10 fail rating<\/p>\n<p>I&#8217;m really going to miss the old look :'(<\/p>\n<p>&#160;<\/p>\n<p>#2 the new Pringles chips logo 2021<\/p>\n<p>Pringles chips was invented in 1968 originally by The Procter &amp; Gamble Company before they sold the Pringles brand to Kellogg&#8217;s<\/p>\n<p>its mascot is called Mr.P and here&#8217;s the logo from 2009<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Pringles-Logo-2009.png\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"181\" alt=\"Pringles-Logo-2009\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Pringles-Logo-2009_thumb.png\" width=\"319\" border=\"0\" \/><\/a> <\/p>\n<p>and here&#8217;s the the chip can design<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/l-intro-1623244742.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"212\" alt=\"Pringles can design 2009\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/l-intro-1623244742_thumb.jpg\" width=\"374\" border=\"0\" \/><\/a> <\/p>\n<p>some of the designs are pretty cool<\/p>\n<p>now in 2021 Pringles announced they are going to change the logo and this was the result&#8230;<\/p>\n<p>Before.<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Pringles-Logo-2009-1.png\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"139\" alt=\"Pringles Logo 2009\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Pringles-Logo-2009_thumb-1.png\" width=\"244\" border=\"0\" \/><\/a>&#160;<\/p>\n<p>After.<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Pringles-logo.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"139\" alt=\"Pringles Logo 2009\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/Pringles-logo_thumb.jpg\" width=\"244\" border=\"0\" \/><\/a> <\/p>\n<p>So needless to say half the Internet didn&#8217;t like it so much so that one Reddit user in r\/mildlyinfuriating said<\/p>\n<p>&quot;The new Pringles logo next to the old one. It looks so plain.&quot; from reddit user [BonBonus]<\/p>\n<p>he even posted this image<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/pws81y856j181.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"244\" alt=\"The new Pringles logo next to the old one. It looks so plain\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/pws81y856j181_thumb.jpg\" width=\"244\" border=\"0\" \/><\/a> <\/p>\n<p>Because of how bad half the internet thought of this excuse of a new logo. I&#8217;m giving it a 7 out of 10 fail rating<\/p>\n<p>&#160;<\/p>\n<p>#1 Safeway foods renovation 2023<\/p>\n<p>Founded in 1915 Safeway is a supermarket chain with over 904 locations (as of this post)<\/p>\n<p>The store design in 2014 looked like this<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/sw-exp-3.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"194\" alt=\"2014 Wine &amp; beer section\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/sw-exp-3_thumb.jpg\" width=\"364\" border=\"0\" \/><\/a><\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/47110734772_1713daaf47_b.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"275\" alt=\"2014 fresh from the fields section\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/47110734772_1713daaf47_b_thumb.jpg\" width=\"366\" border=\"0\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/sw-exp-2.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"196\" alt=\"2014 world&#39;s finest section\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/sw-exp-2_thumb.jpg\" width=\"367\" border=\"0\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/sw-exp-5.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"197\" alt=\"2014 pharmacy section\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/sw-exp-5_thumb.jpg\" width=\"369\" border=\"0\" \/><\/a><\/p>\n<p>as you can see the design is pure art<\/p>\n<p>now fast forward to 2023 and Safeway is doing some renovations to some stores. Take the Safeway location in Cochrane Alberta Canada<\/p>\n<p>The outside used to look like this<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/safeway-cochrane.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"236\" alt=\"safeway cochrane before renovation\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/safeway-cochrane_thumb.jpg\" width=\"314\" border=\"0\" \/><\/a> <\/p>\n<p>Now look what it looks like today<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/1.png\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"259\" alt=\"safeway cochrane after renovation\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/1_thumb.png\" width=\"301\" border=\"0\" \/><\/a><\/p>\n<p>Oh god this is terrible it&#8217;s giving me flashbacks of Windows 10&#8217;s ugly UI (episode coming soon)<\/p>\n<p>and the inside is bad as well<\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/nUWCJMII1-002.jpg\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"291\" alt=\"New Meat &amp; Seafood section\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/nUWCJMII1-002_thumb.jpg\" width=\"291\" border=\"0\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/3.png\"><img loading=\"lazy\" style=\"border-right: 0px; border-top: 0px; border-left: 0px; border-bottom: 0px\" height=\"314\" alt=\"3\" src=\"http:\/\/retronetwork.net\/subsites\/wow\/wp-content\/uploads\/2023\/11\/3_thumb.png\" width=\"314\" border=\"0\" \/><\/a> <\/p>\n<p>the Design team must be on drugs when they came up with this redesign<\/p>\n<p>overall I give this a 10 out of 10 fail rating<\/p>\n<p>&#160;<\/p>\n<p>Well that&#8217;s a rap for the first episode of Idiots in design. What was your favorite fail? make sure to comment down below!<\/p>\n<p>See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to The &#8221;Wow&#8221; Effect&#8217;s sub series of posts called. Idiots of design where we look at the absolute garbage designs From bad rebrands to failed new designs this series covers it all To kick off this series we are looking at 3 supermarket design fails Starting off with&#8230; #3 SunRype juice new look 2023 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"http:\/\/retronetwork.net\/subsites\/wow\/wp-json\/wp\/v2\/posts\/11"}],"collection":[{"href":"http:\/\/retronetwork.net\/subsites\/wow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/retronetwork.net\/subsites\/wow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/retronetwork.net\/subsites\/wow\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/retronetwork.net\/subsites\/wow\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":3,"href":"http:\/\/retronetwork.net\/subsites\/wow\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":57,"href":"http:\/\/retronetwork.net\/subsites\/wow\/wp-json\/wp\/v2\/posts\/11\/revisions\/57"}],"wp:attachment":[{"href":"http:\/\/retronetwork.net\/subsites\/wow\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/retronetwork.net\/subsites\/wow\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/retronetwork.net\/subsites\/wow\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}